Need for Speed: The Run Xbox 360 Game

Need for Speed: The Run is a racing video game, the 18th title in the Need for Speed franchise, and developed by EA Black Box and published by Electronic Arts. The Wii and 3DS versions were developed by Firebrand Games, the team behind Undercover and Nitro (both DS versions). It was released in North America on November 15, 2011 and November 18, 2011 in Europe.
The game is described as an "illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination".
Producers Jason DeLong and Steve Anthony have stated during an interview that Black Box is aiming to obtain critical acclaim after their last game received universally poor ratings. The Run was in production for three years even though previous Black Box titles have had much shorter development periods.
In The Run, players are participating in an "underground world of illicit, high stakes racing," in a race from San Francisco to New York, with stops through Las Vegas, Denver, Detroit, and many other locations, making it the first title in the series to use real locations. The cops aren't the only ones after the player though, as the player "blows across borders, weaves through dense urban traffic, rockets down icy mountain passes and navigates narrow canyons at breakneck speeds." There are over 300km of track, three times more than Hot Pursuit, making it the biggest Need For Speed game.
The Run is powered by DICE's Frostbite 2 engine, making the game the first non-shooter and one of the first console titles to use the engine, which provides visuals and car physics that "hug the road even at top speeds all built around a gripping storyline." Additionally, Need for Speed Autolog, the Need for Speed franchise's social competition functionality, which was introduced in Hot Pursuit and was previously used in Shift 2: Unleashed, is also back as it will continue to track career progression and compare game stats.
The game features quick time events, with the player for the first time in Need for Speed history, exiting their car and traveling on foot. These events won't always be about harsh success or failure states. In some sections there are branching outcomes, so if the player mangles a certain button press, they'll get another chance to pull through.