Valve Won't Put Ads On Steam

"We tend to focus on long-term relationships."

Valve has revealed that it has no plans to introduce advertisements for commercial products on Steam. According to Valve's Erik Johnson, Valve can make some money from selling ad space, but it would ultimately have negative effects on the platform.

"We don't see a case for that ever getting user value," he said when asked if a product like Doritos might ever be advertised on Steam. "So we wouldn't do it. I don't think that those ever work, either. To take it a step further, I don't think anybody buys Doritos as a result of that."

Instead, Johnson said, "We tend to focus on long-term relationships." He added that advertisement programs of this nature actually cost money and create negative value in the eyes of the consumer. "It would be a bad business decision, let alone just dumb."

Advertisements on digital games marketplaces aren't new, however, as they already exist on Xbox and PlayStation platforms. But Valve's Robin Walker added: "Ads don't serve any value to costumers."