The Division Could Become One of The Biggest New IP Launches

Three times more people played the beta than Ubisoft had anticipated.

Ubisoft managing director John Parkes has revealed that the publisher has very high hopes for The Division. Speaking at Ubisoft's Investor Day presentation he said that the third-person shooter has the potential to become one of the biggest new game IP launches of all time

"Because of its many attributes--RPG, shooter, massive online multiplayer, realistic setting in a beautifully recreated New York, great open world playable in solo or in co-op--The Division can become one of the biggest launches ever for a new IP," Parkes said.

He also noted that The Division's trailers have generated 225 million views, which is 30 percent ahead of where Watch Dogs was one month before launch.

Additionally, Parkes said Ubisoft is grateful by the interest players are showing for The Division, noting that the game's closed beta saw more registrations than any Ubisoft game ever. Overall, three times more people played the beta than Ubisoft had anticipated, Parkes said.

After multiple delays, The Division will launch for PlayStation 4, Xbox One and PC on March 8.