Telltale Teases a New IP

"It's probably the most ambitious thing the company has ever done."

Telltale Games says that it isn't yet ready to talk specifics about its mysterious upcoming new IP, the studio's CEO has described it as possibly the most ambitious undertaking ever for the studio.

"I'll say we've spent a lot of time experimenting over the last decade with how powerful a storytelling tool interactive can be," Telltale's Kevin Bruner said in an interview with GamesIndustry International. "And when we thought about building something from the ground up that gave us absolutely everything we could dream of as storytelling tools. The right kind of story, the right kind of setting, the right kind of people involved, everything."

Bruner went on to say that Telltale's new IP, which represents the first franchise the studio has ever created, is "the perfect thing" for the company.

"It kind of rose organically and doing your first original IP is a pretty big deal for any company so it's something we're pouring a lot of love into," he said. "It's probably the most ambitious thing the company has ever done but we feel like we're ready for it. We're very excited to talk about it, but we can't say much more right now. But it is the perfect thing for us."