Microsoft "Very Confident" in the Xbox One's Sales for This Holiday
-----------"We're making Xbox One the most attractive console to buy," says UK marketing boss.
Xbox UK marketing executive Harvey Eagle said that "very confident" in the sales potential for Xbox One over the coming weeks. The console's lineup of games, new features like backwards compatibility, and deals make the console the "most attractive console to buy out there," Eagle said in the latest issue of MCV.
"We've been very focused on building the right plan to get us through this period," he said. "With the new features, the great new games that have just come out, some of the amazing games that are about to come out, plus some of the deals that we and our retail partners will have, we're making the Xbox One the most attractive console to buy out there."
"It makes us very confident in how the next few weeks are going to go," he added.
Eagle also said that Microsoft more likely to share metrics like "engagement and usage" instead of hard console sales.
"We want to report on a monthly basis engagement and usage of the most-engaged Xbox players and we want to focus on bringing the highest amount of people to the console that we can," he said. "And the Xbox One is the fastest-selling Xbox console that we've had."
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