Ubisoft on Season Pass Model

An Ubisoft executive reveals that DLC is more accepted than ever.

VP of digital publishing Chris Early in a new interview said that the resistance to digital purchasing methods is decreasing, thanks largely to design changes so nothing feels forced.

"I think there are some models that are accepted now, DLC is pretty much accepted. Season pass is pretty much accepted." he said. "Now it's interesting when you start to think of Season Pass as a Service Pass. For our Season Pass holders, I know we hold events for them specifically, so it's little bit more than just DLC content. So there's an evolution going on there."

"Where it hurts is when you feel like you're forced, or you're at a disadvantage or can't do it unless you [pay money]. That's kind of a remorseful feeling, and nobody likes that."

Taking last year's Assassin's Creed IV: Black Flag as an example of this practice done right, Early pointed out the option to buy in-game resources and reveal the location of collectibles as convenient time-savers rather than game-breaking inclusions.