DICE Wants to "Get Closer" to Mirror's Edge 2 Players

How the studio lost its way while working on Battlefield explained by DICE General Manager.

General manager Karl-Magnus Troedsson recently spoke about the new way DICE is approaching feedback and market research with regard to Mirror's Edge.

"We're so passionate about this product; it's a game that needs to be built, basically. Is there an element of a leap of faith here, no pun intended? Yes, there probably is, as there is with all games as they're being built. You don't know if they're going to be a smash hit from the beginning. But do we feel like we're swimming out into an unknown ocean? Absolutely not."

Troedsson also explained how DICE has changed since it became successful with Battlefield. He said that the as the studio grew it started distancing itself from the comunity."In the journey of Battlefield," he said, "we started to become pretty big, and maybe we lost contact a little bit with our players."

But now, the studio is trying to make itself better and more in tune with the audience. Troedsson explained, "We want to get closer to our players as much as possible. And some people are going to say, 'That's buzz word bingo, direct-to-consumer, feedback, whatever.' But it is very important for us. We want to listen to what our players have to say."

He said, "Any great game team that delivers a great game has a very strong idea of what they want to do. If you have a game team who starts listening to every piece of feedback, you can feedback your game to death just by having people like me and executives and everyone else pulling the team in different directions."

Troedsson continued: "But the team itself needs to have the integrity to stand up and say, 'No. This is not in line with our vision. Remember, this is what we said is the core of the game. That's great feedback, I'll take that. We can mold that into it.'"