Capcom Targeting "Newer, Younger" Audience With Street Fighter V

Street Fighter V will "make the game approachable and accessible again."

In a new interview Capcom brand manager Brian Ayers said that the upcoming fighting game Street Fight V is targeting "newer, younger" audience and make the franchise overall "approachable and accessible again."

"The ambitions with Street Fighter V were to make the game approachable and accessible again, but also to make everything with the characters feel a lot more individual and bring out more chances for people to find the right competitor that suits them," he told MCV.

Ayers added: "We really hope that Street Fighter V can bring in a newer, younger audience."

Capcom also wants Street Fighter V to appeal to the competitive gaming crowd, too.

"Perhaps more of an esports audience, as well," he said. "Street Fighter is actually one of the first esports titles out there, but it's relatively underground compared to the likes of Dota 2 and League of Legends."

Also this Street Fighter V won't have the Super Street Fighter V or Ultra Street Fighter V versions available, which will help the game appeal to a wider base from the onset.

"It will just be that core release, which will hopefully make it more accessible so people aren't questioning which version they have to buy," Ayers said. "Previous Street Fighter games could feel a bit prohibitive, so it's very much at the forefront of our minds to make Street Fighter V more approachable and accessible. Not just the game, but the business model, too."

Street Fighter V will launch in February 2016 across PlayStation 4 and PC.