Activision Boasts Destiny Is the Most Preordered Video Game New IP Ever

After retailer GameStop revealed that Bungie's Destiny is the most preordered game ever, Activision says the title is the "most preordered new video game IP in history."

Today Activision made the announcement, where the company's CEO Eric Hirshberg said that Destiny is the "most preordered new video game IP in history."

"Destiny has been a labor of love and a remarkable creative journey for everyone at Activision and Bungie," Hirshberg said in a statement. "We feel that we have the opportunity to launch something huge--not just into the gaming landscape, but the pop cultural landscape. Arriving at our launch day with this much support and enthusiasm from fans and retailers is downright exciting. Moments like this just don't come around very often."

Activision also reiterated that 4.6 million people played the Destiny beta in July, and added that "millions" are expected to play the full game on its first day.

Destiny will launch tomorrow, September 9, for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4.